Sticking with recognising a friend who is actually a family member, let's talk about Marty. Many people have pointed out that, due to Marty's incredibly significant impact on George and Lorraine during their youth, they'd have probably recognised that something was up as their child grew up.
I mean, their son grew up to look identical to the kid they met who got them together, invented the 'new sound' of rock 'n' roll, and turned their lives around. He also even started hanging out with the same old scientist who was Calvin Klein's 'uncle'. That's not to mention the grandfather paradox which, tbh, makes my head hurt a bit.
Oh, and also, if I was George McFly, I'd be 100% convinced that that baby was Calvin Klein's...