Blake Lively’s Haircare Line Is Finally Here After 7 Years in the Making (And Doesn’t Include Conditioner)

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Back in 2021, Blake Lively‘s first foray into serious entrepreneurship began with the launch of Betty Buzz, a line of non-alcoholic sparkling mixers. But the entire time, she was secretly cooking up another brand that would likely rile up her fans even more: a haircare line.

After seven years in the making, the 36 year-old actor whose enviably long, blonde hair has become a staple of some of her most beloved on-screen roles (yes, we’re looking at you Serena) has announced a lineup of haircare products so you, too, can at least attempt to achieve the same thick locks.

Called “Blake Brown,” the new line is made up of eight hair care and styling products, including two shampoos and respective treatment masks, a leave-in treatment, a mousse, a pre-shampoo mask and a dry shampoo. The collection, ranging in price from $18.99 to $24.99, will become available to shop exclusively on Target starting Aug 4.

You would be forgiven if you sped-read through that list of products and assumed that conditioner was included. But no, in a surprise twist, Lively doesn’t believe in conditioner, even telling Vogue that she doesn’t “know anyone who uses conditioner in [her] industry.”

Instead, Lively opts for two shampoos, which under Blake Brown includes one shampoo dedicated to hydration and the other dedicated to strengthening. In addition to the two masks, these four products will serve as the brand’s hero products as they continue developing more products going forward.

For now though, you can shop the entire Blake Brown collection exclusively on Target starting Aug. 4.