David's Bridal files for bankruptcy, but your order is safe

CONSHOHOCKEN, Pa. — David’s Bridal has filed for bankruptcy protection, the second time for the chain in the past five years.

The announcement Monday arrives days after the company, one of the largest sellers of wedding gowns and formal wear, said it could eliminate more than 9,200 jobs across the United States. Based in Conshohocken, Pennsylvania, the company has about 300 stores across dozens of states and employs more than 11,000 workers,

David’s Bridal is looking to sell the company, but its stores remain open and its fulfilling orders without delay. Its online platforms also remain available to help people with their wedding planning needs.

The company said it intends to keep fulfilling all customer orders without disruption or delay. 

The company last filed for bankruptcy protection in 2018 but reemerged a year later. Monday's filing was made in New Jersey.

"Over the last several years, we have taken meaningful strides in our transformation to fulfill the needs of the brides of today and tomorrow. We have successfully modernized our marketing and customer interaction processes and driven our retail service levels to best in class,"  David's Bridal CEO James Marcum said in a statement. "Nonetheless, our business continues to be challenged by the post-COVID environment and uncertain economic conditions, leading us to take this step to identify a buyer who can continue to operate our business going forward. We are determined to stay focused on our future, because we believe we have an important role in ensuring that every bride, no matter her budget, can have her perfect dress."