Jamie's done with the "toilet paper promotion."
Jamie Lee Curtis isn't letting the internet turn her words into a multiverse of madness again.
At the 2024 San Diego Comic-Con, MTV's Josh Horowitz asked different celebrities promoting their projects which phase the Marvel Cinematic Universe is currently in. Surprisingly, only a few celebs could answer correctly — or politely.
Rings of Power actor Ema Horvath said the MCU is in "a transitional phase."
And while James McAvoy, a star of the X-Men franchise, knew the answer regarding his Marvel kinfolk, his Speak No Evil costar Mackenzie Davis simply said, "Death."
In attendance with her costars for Borderlands, Jamie answered the question with one word about MCU's current phase and didn't skip a beat: "Bad."
However, once Jamie's comment went viral, she issued an apology on X (formerly Twitter) to shut down the growing negative conversation. "My comments about Marvel were stupid, and I will do better," she said.
"I've reached out to Kevin Feige and will no longer play in that mud slinging sandbox of competition we call the internet nor will I engage in the toilet paper promotion or game play that is designed for clicks not content or conversation."
Jamie's reason for the apology might be that this is not the first time she has been critical of Disney's superhero universe. A couple of years ago, Jamie called out a Doctor Strange sequel while promoting Everything Everywhere All At Once, which had similar multiversal themes.
Jamie shared in a 2022 Instagram post, "Is it JUST me? Does it seem STRANGE that our tiny movie that could and did and continues to do ##1movieinamerica and is TRULY MARVELOUS, out marvels any Marvel movie they put out there @everythingeverywheremovie has a Marvel movie coming out with a copycat poster? Is this one of those Internet feuds?"
She followed up with another post comparing Doctor Strange in the Multiverse of Madness's huge budget to the film directed by Daniel Kwan and Daniel Scheinert.
For context, Everything Everywhere All At Once was made on a nearly $25 million budget. In comparison, Doctor Strange in the Multiverse of Madness had a $414 million budget, making it one of the most expensive movies ever.
And then she hit them again with a jab at the films' differences in stunts and use of green screens, or lack thereof. "The moment of 'I LOVE YOU' Daniels @everythingeverywheremovie STYLE!Most movies would have a swelling score and backlit, dewy eyed lovers expressing their feelings," she began.