Jeremy Allen White Strips Down Poolside in Second Calvin Klein Campaign

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Jeremy Allen White has fast become a bonafide Calvin Klein campaign star. After practically breaking the internet with his debut campaign for the American fashion brand last month, posing shirtless on a tattered couch that later got posted for sale on Facebook Marketplace, “The Bear” star has reunited once again for another buzzy ad.

This time around, White headed West for the shoot, in which he’s seen lounging poolside in Los Angeles, modeling the brand’s latest underwear and denim. Mert Alas returned to shoot the campaign and video, set to The Shacks’ “Crimson and Clover.”

“Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign,” White said in a statement.

Throughout the campaign, White dons Calvin Klein’s Fall 2024 underwear and denim styles, including The 90s Straight, Slim Fit and Standard Straight Jeans, the 90s Trucker Jacket and the Monogram Logo T-Shirt. Underneath it all: the Modern Cotton Air and iconic Cotton Classic underwear, complemented by new sunglasses.  

The Emmy-winning actor is set to next portray Bruce Springsteen in “Deliver Me From Nowhere,” the 20th Century Studios movie about the making of the rock legend’s 1982 album, “Nebraska.” The film is an adaptation of Warren Zanes’ 2023 book “Deliver Me From Nowhere: The Making of Bruce Springsteen’s Nebraska.” It will follow Springsteen and the journey of making his sixth studio album, a dark, stripped-down collection of songs that marked a new artistic direction from the “Born to Run” rocker.

In the meantime, shop through the new pieces features in White’s campaign at calvinklein.com.