Malik Jarrett: fashion, community and the power of EAT | DMV Heroes

WASHINGTON — What happens when fashion meets community? You get Malik Jarrett, our next DMV Hero. As the founder of EAT — an empowering brand with the motto "Elevate All The Time" — Malik has transformed a simple idea into a powerhouse brand, since its inception in 2016. 

But his influence goes far beyond style. As a mentor and coach at Beacon House, he uses his platform to uplift, inspire youth, and drive real change in his community.

Jarrett's journey began in the neighborhoods of Northeast and Southeast D.C., where he found strength in community and a sense of belonging. 

“Growing up, I was privileged to always have that village around me,” Jarrett recalls. 

However, his privilege wasn't of the conventional sort. Instead, it was found in those around him who inspired him to reach for more.

“My time at Beacon House shaped who I am today,” he shares. 

It introduced him to sports and programs that fostered not only his entrepreneurship but also his artistry and emotional intelligence. This safe haven became Jarrett's home, a place where he learned the values of brotherhood and responsibility. 

“If you needed to do homework or just needed a quiet room, they always provided that,” Jarrett remembers.

The spark that ignited the flame of EAT, was Jarrett's love for photography, which blossomed during his senior year at Virginia State University. 

“I always wanted to inspire and motivate people with what I did,” he says. 

EAT started as a way for Jarrett to brand himself, but quickly evolved into a movement known not just for its clothing, but for its deep-rooted impact on the community.

“When I first started selling my clothing, it was the community that supported me first,” Jarrett explains. “Before I had a website, it was just me in my Nissan Altima selling shirts and hats out of my trunk.” This grassroots support led to the creation of EAT Cares, a nonprofit dedicated to giving back.

“If we can start off by providing privilege to kids, that’s everything,” Jarrett emphasizes, noting that EAT Cares focuses on families of incarcerated men and single mothers. “I didn’t have a mentor; I was ignorant to all those things,” he reflects, recognizing the importance of guidance for the next generation.

Despite the challenges, Jarrett remains committed to the mission, often dipping into his own pockets to ensure that his initiatives can continue. “Whenever I feel tired or discouraged, I just remember I’m living my purpose. Nobody said it was going to be easy,” he admits, highlighting the sacrifices made for something he believes in deeply.

As a mentor at Beacon House, Jarrett acknowledges the pressing issues facing today’s youth. 

“Gun violence is the biggest issue in the city right now,” he states, adding that many in the community are searching for answers. “One thing EAT Cares does, is get kids involved early, not just the children but their whole families.”

With past partnerships including New Balance, &Pizza, and Shoe City (now closed), Jarrett has big dreams for EAT’s future collaborations. 

“I’d love to work with the Blues Brothers, a program supporting children with autism,” Jarrett expresses, envisioning more collaboration and outreach.

Jarrett believes that securing more grants and funding is vital for the growth of EAT and Beacon House. 

“If I had more funding, I could help more kids, set up additional programs, and bring on more people to help,” he explains.

Reflecting on his mother’s legacy as a teacher with D.C. Public Schools, Jarrett firmly believes in the importance of supporting children: “If you can help a child, you should help a child.”

When dreaming about the future of Beacon House and EAT, Jarrett envisions a school that teaches entrepreneurship, financial literacy and emotional intelligence. Then after the school day ends, it turns into a local recreational center for children to hang out. 

“I see all those things happening for EAT,” Jarrett says with enthusiasm.

For those looking to get involved, Jarrett invites you to join him on Instagram at @Allhomage, where you can subscribe for just $5 a month, directly supporting EAT Cares.

Jarrett's advice to young people aspiring to make a difference, “Don’t be afraid to be yourself. Embrace who you are,” he encourages. Reflecting on his own journey, Jarrett says, “I wasn’t the coolest kid, but now I have friends who tell me, ‘You always knew.’ If you’re different, embrace it. It’s the best thing you can be right now.”

In a world where fashion and community converge, Malik Jarrett stands as a testament to the power of passion, purpose, and the relentless drive to uplift others.