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According to The Hollywood Reporter, the Alliance of Motion Picture and Television Producers rejected SAG-AFTRA's proposal to change the revenue business model.

"SAG-AFTRA, the union that represents the 160,000-plus striking performers, said the Alliance of Motion Picture and Television Producers — which represents streamers and studios including Apple and Disney — rejected its new media revenue sharing proposal in which casts share in the revenue generated when their performances are exhibited on streaming platforms, which would allow actors to share in the success of “high-performing shows.”