What Does Kendall Jenner Smell Like? Leather, According to This Tory Burch Fragrance Campaign

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Handbags, belts, gloves: Tory Burch is no stranger to leather. Now, the luxury fashion label is adding onto their wide-ranging assortment of chic goodies with a leather scent. The new fragrance, announced Monday morning, is called Sublime and will feature an alchemy of delicate rose, osmanthus flower, earthy vetiver and bright mandarin, according to a press release. It will also be “grounded by hints of ivy, patchouli and magnolia.”

Kendall Jenner stars in a creative campaign in tandem with the fragrance launch. In the global campaign, photographed by Mert Alas and Marcus Piggott, Jenner is seen holding up an oversized sculpture version of the Sublime bottle. Designed by Malin Ericson, the curvilinear vessel is an abstract take on Tory’s signature Double T design, topped with a silver cap and playful off-center logo. Te campaign also includes a video with original music by London artist Bakar, covering Edwyn Collins’s 1994 track “A Girl Like You.”

“Sublime is beautiful, it’s sexy, it’s confident,” Jenner said in a statement. “I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic.”

“Kendall has a quiet power,” Burch continued in the statement. “She knows who she is and she’s fearless. She is an entrepreneur and a role model for so many people, and that was important to me.”

The new launch and campaign follows another buzzy launch from the brand last week, a feline-filled collection starring Maude Apatow. Titled “Animal House,” the limited-edition collection is available to shop on the Tory Burch website.

Meanwhile, Sublime by Tory Burch will be available in the U.S. at Ulta and in Tory Burch boutiques and on toryburch.com beginning today.