‘Chamere,’ the Fictional Drink Introduced on ‘Emily in Paris,’ Is Now Available In Real Life

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The “Emily in Paris” effect continues.

There’s been no shortage of brand partnerships and collaborations in conjunction with the hit Netflix show, and the latest release takes a storyline from the series from fictional plot point to IRL product.

Quintessential Brands Group and Paramount Consumer Products have teamed up to release Chamère, a new, ready-to-drink Kir Royale inspired by the iconic French cocktail seen on the show. A mix of crème de cassis, blackcurrant and sparkling wine from France, the canned cocktail is now available to purchase online through ReserveBar.com.

The idea for “Chamère” first popped up in a season three episode of “Emily in Paris,” where Lily Collins’ titular character is introduced to a Kir Royale by her coworker Luc (Bruno Gouery). “It’s the perfect drink to sip and do nothing as the ferris wheel turns,” Luc quips, coyly referencing Emily’s tenuous employment status in France.

Emily eventually pitches a canned Kir Royale — now dubbed “Chamère” — to Camille’s parents, who decide that it’s the ideal compliment to their line of Champére champagne.

The new IRL release combines French sparkling wine with natural cassis flavor to create an easy-to-sip, anytime cocktail that’s great for brunch dates and aperitifs alike. The sparkling drink is sweet and fruity with a touch of tartness.

Chamère is now available in 250ml cans, with a four-pack retailing for $26.99 on ReserveBar.com. Each can is 10.5% ABV. A press release touts the new drink as a canned cocktail that “captures the essence of Parisian sophistication with a playful twist, offering Americans a chance to enjoy a playful taste of the City of Light wherever they are.”

“Chamère is more than just a drink—it’s a celebration of the Parisian art de vivre with a hint of cheeky charm,” says Letizia Razzino, Global Brand Director at The Quintessential Brands Group. “Inspired by the allure and playfulness of ‘Emily in Paris,’ Chamère allows consumers to experience a touch of French elegance and fun wherever they may be.”